Here’s an example of a cold email that I sent to outdoor retailers on behalf of my content marketing service at www.overthereef.com
I’m Joe, and I am a freelance writer who specializes in writing content for outdoor, recreational, and marine businesses. I’m looking for new clients to work with, and, if you don’t have time to write the content for your website, I’d love to help!
Here’s a bit of information about content marketing and how it benefits your business. You can find more on my website, www.overthereef.com:
Marketing your business using useful information and articles is one of the most effective ways of building and maintaining your customer base. So many outdoor retailers and recreational businesses focus their marketing on sales and other promotions only. Many times, a customer won’t bother with “SALE!!!!” emails at all.
Here’s a story that demonstrates how content marketing can be effective for your business. Say you’re the owner of a ski and snowboard shop. Bob bought a new snowboard setup a couple seasons ago. He likes it and has no interest in upgrading right now. He isn’t going to open your emails advertising any sales on snowboards.
However, Bob’s snowboard is going to need some care and maintenance. If Bob notices that his board seems a little slower and less responsive, then he might notice your company’s email that explains how to tune up a snowboard. He’ll read the article with interest and might even visit your shop for supplies now that he has a better idea of what he needs. Maybe he’ll remember that he hasn’t done any maintenance on it at all, and he’ll decide to drop it off at your shop for a tune up.
Effective content marketing informs your customers, building trust and credibility which leads to future sales. By demonstrating your knowledge of the products you sell, you show customers that you’re interested in more than making a quick buck from them. With all the content out there on the internet now, it’s important to have relevant, useful content that your readers can actually use.
If you’re interested in reading more, here’s a link to an article I wrote about backpacking. I wrote it for my own site, www.overthereef.com. Please check it out to get a feel for my writing style.
So, if you need some fresh website content explaining how to inspect and maintain gear for the upcoming season, or some new articles about preparing to camp or hike this spring, let me know! I’d love to talk.